What is maintenance? What does it exactly do to my site?
Just like every other thing that you want to last long, maintenance is an important activity that will preserve your site. Without regular maintenance, your site will fall in rank with so many things out of order and outdated. Because it’s pretty time consuming, many photographers prefer to leave the job to their hosts or other third-parties.
And don’t be surprised to know that it’s necessary to make sure all the photography SEO you’re implementing works.
So, what exactly does it do?
A regular maintenance schedule allows you the time to update your plugins and WordPress version if you’re using one. They are necessary in order to make sure that your site is optimized in terms of the system. It will impact the appearance and load speed for users that visit your site.
During the maintenance, it’s also necessary to check the health of every page. The external links in your site will also be checked to make sure that they are still usable and refer to the correct page. Any unusable links should be updated or removed.
The comment section also needs to be cleaned. A lot of spammers will think that your posts are good places to spam their sites if you don’t regularly clean them up. Allowing users to report unrelatable or offensive comments is also another thing you can add to the site. After cleaning, you can choose to either disable comments or just delete all comments
Maintaining your site and keeping it healthy is part of photography SEO and you can read more about this in www.photoproseo.com. Search engine encourages sites that are regularly updated and calculates the loading speed to your site. The faster, the better, which means you need to update the system regularly.
Imagine if you are a regular blogger, but you never maintained your site. You leave spammy comments be, did not update the plugins to the newest version and never change your blog’s look for the last 6 months. Google cannot rank you as high because your site’s health is dropping for half a year now. Until you do a considerable maintenance on the site, it won’t improve just because you upload regularly.
Things to Remember
Schedule your maintenance during times where there are least visitors. It is usually late at night or early in the morning, but it may differ between sites.
When doing maintenance, remember to set up a maintenance page for visitors. Just in case that anyone comes at the wrong timing, they will be greeted with a friendly page that will tell them to visit other sites or pages that are working. It’s something that seems insignificant but nothing about user experience, even when visiting maintenance page, should be too insignificant.
While the maintenance is going on, check if the content is according to the latest Google search engine protocols. See how the keywords optimization on the pages can be better optimized. Usually, you have already reviewed the content before starting the maintenance, so you can just immediately update your photography SEO together with the maintenance.