Tag: seo for photographers

Quick Guide to WordPress Maintenance

photography SEOWhat is maintenance? What does it exactly do to my site?

Just like every other thing that you want to last long, maintenance is an important activity that will preserve your site. Without regular maintenance, your site will fall in rank with so many things out of order and outdated. Because it’s pretty time consuming, many photographers prefer to leave the job to their hosts or other third-parties.

And don’t be surprised to know that it’s necessary to make sure all the photography SEO you’re implementing works.

So, what exactly does it do?

A regular maintenance schedule allows you the time to update your plugins and WordPress version if you’re using one. They are necessary in order to make sure that your site is optimized in terms of the system. It will impact the appearance and load speed for users that visit your site.

During the maintenance, it’s also necessary to check the health of every page. The external links in your site will also be checked to make sure that they are still usable and refer to the correct page. Any unusable links should be updated or removed.

The comment section also needs to be cleaned. A lot of spammers will think that your posts are good places to spam their sites if you don’t regularly clean them up. Allowing users to report unrelatable or offensive comments is also another thing you can add to the site. After cleaning, you can choose to either disable comments or just delete all comments

Maintaining your site and keeping it healthy is part of photography SEO and you can read more about this in www.photoproseo.com. Search engine encourages sites that are regularly updated and calculates the loading speed to your site. The faster, the better, which means you need to update the system regularly.

Imagine if you are a regular blogger, but you never maintained your site. You leave spammy comments be, did not update the plugins to the newest version and never change your blog’s look for the last 6 months. Google cannot rank you as high because your site’s health is dropping for half a year now. Until you do a considerable maintenance on the site, it won’t improve just because you upload regularly.

Things to Remember

Schedule your maintenance during times where there are least visitors. It is usually late at night or early in the morning, but it may differ between sites.

When doing maintenance, remember to set up a maintenance page for visitors. Just in case that anyone comes at the wrong timing, they will be greeted with a friendly page that will tell them to visit other sites or pages that are working. It’s something that seems insignificant but nothing about user experience, even when visiting maintenance page, should be too insignificant.

While the maintenance is going on, check if the content is according to the latest Google search engine protocols. See how the keywords optimization on the pages can be better optimized. Usually, you have already reviewed the content before starting the maintenance, so you can just immediately update your photography SEO together with the maintenance.

SEO for Photographers: 5 Reasons to Be Concerned About It

SEO for photographersAs a person that focuses on providing media feeds to the Internet, the most important aspect of making a powerful website is to make sure that people can actually find you. Among many ways, one can use, Google is one of the most efficient places to find you through the typing of several keywords. SEO for photographers is a very important lesson if you want Google and people to find you.

The only thing Google understands: words

Words are the only thing that Google understands the most. Whenever you want to find something, you type in several words that are related, which you most understand as keywords. Then, Google will find the answers for you. It will show articles, news, or videos which content or description contain words that are related to your keywords.

Google algorithm changes

That’s the simple way to explain it, but there are more to this. Keywords have often been exploited. Many social media marketers and content writers spam the same words over and over again, in hope that their page will pop up as high as possible in the ranking system.

Because Google only understands words, there’s no other way around this. Developers further work on avoiding spammers, such as detecting repetitive words next to each other, unrelated words within a single page, so on and so forth.

Photographers have to keep up!

This also means that photographers alike have to keep up! Most of the time, as long as you focus on high-quality content, you will not face any problem even if Google change their algorithms. But, you will want to know if that will affect your ranking. You should also check out http://www.photoproseo.com for audit report on your photography website and lessons on SEO for photographers.

Changes in the algorithm can also mean that there’s a change in how users are using keywords. This also means that there might be changes you need to do with your website. Not just in term of the content, but also the overall look of the site.

Pictures also need words

No matter how nice your pictures are, they need words to describe them. You notice that the easiest way to search for pictures related to dogs, for example, on Instagram is to type dogs under the tags tab. If the user did not use a dog hashtag, there ‘s no way you can find it, even if that picture is full of dogs.

The same thing applies to all the pictures that you post. It’s important to use the right tagging, captions, alt text and even the naming of those files.

You don’t have to be a word-crafter

The last reason is that it helps when you’re not someone that is smart with his words. Why?

Imagine when you look at a lot of famous sites, they are filled with nicely crafted words and professional looking layout. Another way to top that off aside from heavily investing in your site, which is probably not a wise thing to do when your business is mostly done offline, is to be very knowledgeable in SEO for photographers.

Especially when your site is only meant as a way to find you online. Focusing on keywords will make it easy for people to find you and contact you afterward.